Logo with developmental sketches

Stationary Package & Billboard
Stationary Package & Billboard

Carries the rugged, mountain texture throughout collateral pieces.

In Store Decals
In Store Decals

These decals show the Summit Knives logo in the outdoor setting where the knives would mostly be used.

elevate your experience

I created Summit Knives as part of my Corporate Branding class at Lebanon Valley College. We were tasked to develop a brand, product idea, and complete designs to accompany this product. I chose to create Summit Knives as a manufacturer of MP3 utility knives.

fast facts
  • Developmental Sketches
    The logo development processes included type studies and developmental sketches of potential icons. The logo resulted in a type treatment using the 'MM' in Summit as the mountains that many of the knife customers would be hiking.

  • Stationary Package
    The stationary package carried over the rugged image that the brand carried. The knives were hypothetically built to be tough, rugged and strong so I chose to reflect this with a rough mountainous texture.

  • In-Store Signage
    I created a series of decals that could be used in stores. This series featured the Summit Knives logo placed into nature representing the brand's place in that environment.

other identity designs

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