Exhibitor Prospecuts & Trade Publication Ad
Exhibitor Prospecuts & Trade Publication Ad

This multi-page document outlines the benefits of exhibiting at SNAXPO.

Progam & Registration Book
Progam & Registration Book

This pair of books was combined into one flip book that features descriptions of all exhibiting companies and contact information for attendees.

keep 'em coming back

For 76 years, the Snack Food Association has held a conference for the industry. Despite the longstanding tradition of the show, it is still important to continue to show the currrent exhibitors the benefits of exhibiting at SNAXPO. Likewise, it is also important to provide the exhibitors and attendees the proper resources to make the current show a worthwhile experience. The program book and attendee registraiton list give everyone at SNAXPO a guide to the companies and networking contact information.

fast facts
  • Microsoft Word Mail Merge
    Placing copy for hundreds of exhibitors and even more attendees can become a daunting task. I requested to have the copy provided from our copywriter in Microsoft Word format with paragraph styles defined. Since the copywriters organized and edited the company descriptions, they easily apply the paragraph styles. Similarly I mail merged the Excel spreadsheet of attendees to apply specific paragraph styles to each line item. Adobe InDesign eases the flow of the book when these paragraph styles are imported.

  • Adobe InDesign Paragraph Styles & Keep Options
    Paragraph styles and keep options are the key to efficiently putting the program book and registration list together. The placed Word document allows the names, companies and other information to be properly formatted when imported. With updates coming in until the print deadline, the keep options ensure the company descriptions and contact information stay together on the same page, reducing the need to reflow content and page breaks.

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